Bryndwr - Internet Use Project

Researcher John Stephen Veitch

Field dates 28 May, to 20 June, 2009

100 "high user" householders - How many email accounts do you use?

People who get lots of mail need at least 2 and probably 3 accounts. All of the people in the top percentile had at least two, more likely three. Think separation: private mail; business mail; and social network mail, list mail and newsletters.

100 "high user" householders - Email's Received per Week

Percentiles 1 to 5
1500	1400	430	315	280	280	175	170	140	140
140	135	110	105	105	84	70	70	70	70
70	70	70	63	56	50	50	48	45	42
42	42	42	40	40	37	35	35	35	35
35	35	29	28	28	27	27	26	25	25

Median
25

Percentiles 6 to 10
25	25	24	21	21	21	21	21	21	21
20	20	20	20	20	20	19	19	14	14
14	12	12	10	10	9	9	8	7	6
6	6	5	5	5	4	4	3	2	1
REF	REF	REF	REF	REF	REF	REF	REF	REF	REF

If you want a single measure of Internet activity, email flow is the obvious measure.

The median user is getting FOUR email a day.

The top 16% of users in this group are getting over 100 email's a week.

Another 9% are getting between 100 and 70 email's a week.

I also have the advantage of knowing what the other online behaviours of these people are. This single measure is a very good indication of who is and who is not well adapted to being online. My suggested numbers are 15% well engaged, 10% engaged, and the rest are part of the long tail.

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