Bryndwr - Internet Use Project

Researcher John Stephen Veitch

Field dates 28 May, to 20 June, 2009


100 "high user" householders - How many email accounts do you use?

People who get lots of mail need at least 2 and probably 3 accounts. All of the people in the top percentile had at least two, more likely three. Think separation: private mail; business mail; and social network mail, list mail and newsletters.


100 "high user" householders - Email's Received per Week

Percentiles 1 to 5
1500 1400 430 315 280 280 175 170 140 140
140 135 110 105 105 84 70 70 70 70
70 70 70 63 56 50 50 48 45 42
42 42 42 40 40 37 35 35 35 35
35 35 29 28 28 27 27 26 25 25
Median
25
Percentiles 6 to 10
25 25 24 21 21 21 21 21 21 21
20 20 20 20 20 20 19 19 14 14
14 12 12 10 10 9 9 8 7 6
6 6 5 5 5 4 4 3 2 1
REF REF REF REF REF REF REF REF REF REF

If you want a single measure of Internet activity, email flow is the obvious measure.

The median user is getting FOUR email a day.  

The top 16% of users in this group are getting over 100 email's a week.

Another 9% are getting between 100 and 70 email's a week.

I also have the advantage of knowing what the other online behaviours of these people are.  This single measure is a very good indication of who is and who is not well adapted to being online.  My suggested numbers are 15% well engaged, 10% engaged, and the rest are part of the long tail.

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